WE'RE LOOKING FOR A THIRD

WE'RE LOOKING FOR A THIRD

Truth: Sex work is perceived as either an act of humiliation or an act of empowerment.

Insight: A feeling we share as a team, each time we pull out the portfolio for a crit.

(a manager)

(a manager)

A word from our customers:

"You get the whole package. Never met a duo so open to praise and criticism over a crit.”

Fred

Vic

A word about our rating:

View fullsize Love how this lined up through the tube window, very pleasing. It works. Playing on the ‘Festtagskilos’ one gains over the festive period. Could’ve gone further. Money is the only thing one wants to gain in the new year. Another
View fullsize ‘When the cat does the shopping’ 😵‍💫😵‍💫😵‍💫 If you’re going with that angle then you’ve got to make it grand, make it interesting. Exaggerate!!! Storytelling!!! Where’s this been lost? What would happen
View fullsize For the audience that don’t need an introduction. I’ve seen this on buses the past week and have been trying to catch it like a damn Pokémon. Does this work without Ricky? Probably not.
View fullsize Not bad. “There’s no bad weather, only bad clothing”. A bit boring, but resonates well. London weather is truly shite. Surely there’s a more interesting way to show this visually? Footsteps on the wet ground but they&rsquo
View fullsize An entire grand and glamorous tube campaign and the best idea was a pun? “Falling asleep should be as easy as letting your head fall on the pillow”???? “Treat your sleep like you treat your skin”??? “You use skincare
View fullsize How is it different?😞 A black sheep for a black beer would be appropriate. But what is the point here? Entirely forgettable.
View fullsize Cute! Charming! I love that it’s drawn and not AI. I like the idea of it being the dog’s idea, Could’ve also played on the fact that having a dog is the perfect excuse to go on a walk and end up at the pub. Or that the dog needed
View fullsize Not bad but so elementary. Why not tap into the dating dilemma instead - ‘we help you go on more dates.’ ‘Finding the One is hard, we can help’. Bland, textbook, ordinary.
View fullsize Visual unnecessary. Uninteresting. Could have been saved with just some great copy on its own. Play on the fact that people spend hours trying to find the right discount code on Reddit or dodgy websites. Or, “what if it was Black Friday every

Bad ads can be overlooked by many. They make us upset.

@M_AD_WORLD